Celebrating National Beef Day
In May, the United States celebrates National Beef Month, but in Chicago, it's always about the Italian Beef and thanks to Buona restaurant and catering, Chicagoland now celebrates our own National Beef Day. Buona, home of the 'The Original Italian Beef,' has 17 locations throughout Illinois, and on May 28th of this year they will again celebrate the beef sandwich during their 2nd annual Beef Lover's Day by offering their Italian beef, Italian sausage and Italian beef and sausage combos at half off the regular price.
National Beef Day: The Sequel
In 2015, Buona launched National Beef Day in honor of their long tradition of crafting delectable Italian Beef sandwiches and more. The promotion was wildly successful and second-generation owner, Don Buonavolanto, was so pleased with it that he has decided to make it an annual tradition. Buona's Director of Development, Dominic Fallara, agrees that the beef day promotion was a raving success. According to Fallara, Buona wanted to identify a day during National Beef Month to do something special. In 2015, they chose the last day of the month and they were blown away by the record-breaking sales. Even though they offered half-priced sandwiches and more, they closed the day with over 50,000 Original Italian Beef sandwiches having been sold. This year the chain has opened 3 new locations and they are looking to see a minimum 25% increase in sales – Fallara's projection: 75,000 sandwiches total for the day.
Chicago's Best Italian Beef
Since 1981 when they opened their first restaurant, Buona has stuck with the original, all-natural recipe. According to their website, that's what makes the Buona sandwich the best and is the reason why it is the Official Beef of the Chicago Cubs. Buona’s Original Italian Beef sandwich is served at both Wrigley Field and U.S. Cellular Field to accompany the North and South sides of the city.
There are no shortcuts to authenticity. When it's cooked right, the roast gets smaller-- about 45% smaller. Some folks reduce cooking times, pump water back into the roast to make it bigger, and add unnatural ingredients to the gravy. No true believer in Italian beef would dream of doing this.
As is the tradition at Buona, Fallara worked his way up the ladder from Cashier to Corporate Executive just as Joe Sr.'s five sons have worked their way up from serving customers to management. This same management recognized Dominic's high-level thought process and incredible work ethic. This is the type of loyalty, integrity, and attention to detail customers have come to expect from the chain, a tradition of building on what's good, tried, and trusted even in these changing times. Buona holds to old-school indulgence while incorporating next generation innovation. This is the kind of foresight they used to incorporate and win with National Beef Day.
Buona means 'Good.'
This year Buona marked their 35 year anniversary. Theirs is an inspirational story of a family that had a dream and a product and went for what they loved. The Buonavolanto family's patriarch Joe Buonavolanto, Senior was among a group of Italian immigrants who made the Italian Beef sandwich a staple on the Chicago food scene. He was so devoted to his dream of owning his own restaurant that he mortgaged his home in order to fund the first restaurant located in Berwyn, IL. While Joe was building (he even dug the foundation on site himself), his wife Peggy, together with their uncle 'Junior', proprietor of Chicago's iconic Mr. Beef, worked on the perfect Original Beef Recipe. According to the family, the process is painstaking, however they have remained loyal to the process from generation to generation of Buonavolantos.